Jennifer Lopez recently flaunted her stunning physique in a fresh campaign for the popular Italian brand, Intimissimi, known for its intimate wear and loungewear. The talented singer, who hails from the Bronx, was photographed sporting pieces from the Silky Intimates Collection, looking effortless and chic with her hair pulled back. Speaking about the collection, Lopez expressed her admiration for the quality and comfort of the fabric, highlighting its ability to fit like a second skin. Praising Intimissimi’s New Silky Intimates line, she emphasized the importance of feeling comfortable and confident in the clothes closest to one’s skin. Lopez concluded by describing the collection as both classic in style and luxurious in fabric, making it a must-have for those wanting to feel empowered and beautiful.
Jennifer Lopez flaunted her fabulous physique in the latest ad campaign for the Italian brand, Intimissimi, known for their intimate wear and loungewear.
The woman from the Bronx had her hair pulled back as she showed off the stylish Silky Intimates Collection.
“The fabric feels like silk but is actually incredibly durable, perfectly fitting your body like a second skin,” shared Ben Affleck’s wife, praising the material.
JLo has represented the brand for two years now, showcasing the new collection which includes six pieces made from the brand’s signature ultralight microfiber.
Crafted in Italy by lingerie artisans, these lightweight undergarments redefine comfort and style for everyday wear, according to a press release by the company.
The campaign focuses on empowerment, highlighting Lopez who embodies the essence of the product. The creative direction led by Riccardo Ruini, alongside director Jacob Bixenman and photographer Norman Jean Roy, captures Lopez in sophisticated lingerie, elegantly moving through lush silk drapes.
A visually stunning image is created through the contrast of the microfiber’s lightness and softness against the silk’s shine and luxury.
This new venture follows Lopez’s statement on the importance of prioritizing self-care. Despite her longstanding success in Hollywood, she has come to understand the significance of taking time for herself, curating a selection of her favorite brands for the benefit of her female fans.
Lopez mentioned that when it comes to choosing clothing, she always opts for high-quality materials and a comfortable fit above all. She praised Intimissimi’s latest Silky Intimates collection for its timeless style and luxurious fabrics.
The emphasis on feeling at ease and confident in clothing that touches your skin is paramount, and this new line epitomizes just that. Plus, it’s stunning as always!
JLo has represented the brand for a couple of years now. The latest collection includes six items made from the brand’s special lightweight microfiber material.
The company’s latest campaign focuses on ’empowerment,’ as shared by the company representative. During an Amazon Live event, she emphasized the importance of taking time for oneself and prioritizing self-care. To celebrate this notion, a range of women-owned brands has been curated for customers to explore and support.
Some of the top recommendations for self-care include the Ebanel 15 Pack Collagen Peptide Hydrating Face Masks, perfect for ultimate hydration and rejuvenation. Additionally, the Glimmer Goddess Organic Whipped Body Butter is recommended to keep skin feeling silky smooth and soft.
A press release stated that these lightweight undergarments, crafted by lingerie artisans in Italy, set a new standard for comfort and style in everyday wear.
She also selected the Celestial Silk Amethyst Face Roller, which allows her to indulge in a luxurious spa experience at home, and the Nodpod Gentle Pressure Sleep Mask, which helps her achieve a peaceful night’s sleep. The famous singer, known for hits like “Jenny From the Block,” previously shared that her daily skincare routine is actually very straightforward. In an interview with Vogue.com’s series Vogue Beauty Secrets, she explained, “I’ve always kept my skincare routine simple, and that’s what JLo Beauty is all about. It’s important to start taking care of your skin at a young age because it truly makes a difference. No amount of makeup can hide unhappiness or unhealthy skin. Always remember: I am powerful, and my life is filled with happiness, laughter, excitement, and love. I attract success and abundance as well.”