Jennifer Lopez made a glamorous appearance in a recent modeling campaign that was unveiled in the early hours of Monday. The 53-year-old superstar, known for hits like “Let’s Get Loud,” flaunted her incredible physique in vibrant and elegant lingerie for the Italian luxury brand Intimissimi.
In the photos, Jennifer can be seen sporting bold fuchsia, cobalt blue, and cherry red bras and panties, showcasing her toned abs effortlessly. She paired these stunning pieces with a silky robe and luxurious pajama sets, exuding elegance as she posed in a cozy home setting.
Her long, beautifully highlighted hair flowed down as she rocked a flawless makeup look featuring mauve tones and glossy lips. It’s no surprise that the multi-talented artist, who is gearing up for the release of her upcoming album “This Is Me… Now,” was chosen as the brand’s global ambassador starting in September 2022.
Prior to Jennifer, renowned actress Sarah Jessica Parker from “Sex And The City” also represented the brand, but now the spotlight is on the radiant diva herself.
Red-Hot Jenny: Jennifer Lopez’s latest modeling campaign made its debut on Monday morning.
Enjoying a cozy setting at home, the 53-year-old singer known for hits like “Let’s Get Loud” recently showcased colorful lingerie for the high-end Italian brand Intimissimi. Jennifer Lopez flaunted the new undergarments in various poses, including one where she relaxed on the floor in a red bra and white pajama set, revealing a glimpse of a tattoo on her rib cage. With a rust-colored book by her side, she exuded glamour on a beige sofa in a fuchsia ensemble, striking a pinup-style pose by draping her arm over her head and resting her feet on the back of the furniture.
Jenny in her bedroom attire: Lopez appeared stunning in her matching lingerie as she lounged in a cozy wicker chair. With her high heels adding an elegant touch, she exuded confidence while perched at the edge of a wooden table.
Cheerful vibes: Ben Affleck’s wife proudly showed off her toned stomach while sporting vibrant fuchsia, cobalt blue, and cherry red lingerie sets for the brand.
Legs propped up: The actress from Shotgun Wedding donned a silky robe and pajama sets that slipped off as she playfully moved around in a cozy setting.
Long hair, don’t care! She rocked her long, highlighted tresses with a flawless glam featuring mauve hues. The Maid In Manhattan actress then stunned in blue while lounging on a bed with crisp white sheets. Intimissimi enlisted JLo to help establish their brand in the US, but progress was hindered by the COVID-19 pandemic. Previous famous representatives include Sarah Jessica Parker from Sex And The City. Despite the pandemic slowing expansion, Intimissimi is optimistic and planning to ramp up again next year for growth in the US market. Specializing in bras, briefs, lingerie, vests, and pajamas, Intimissimi still sees vast opportunities for growth in the US.
Casual JLo: In September 2022, the mom-of-two became the newest worldwide ambassador for the company.
As she prepared to sleep, she settled onto a bed adorned with crisp white sheets that perfectly complemented the drapes.
The timeless seductive gaze: She worked her charm for the camera effortlessly. Sandro Veronesi, CEO of the company, shared his thoughts on the changing lingerie market landscape post-Victoria’s Secret domination. He mentioned the rise of new brands and their hopes of making an impact in the market, especially with Intimissimi in the United States. Sandro acknowledged the differences between European and American markets and emphasized the need for a better understanding of American consumer preferences. He highlighted the brand’s plans for growth, mentioning the importance of learning, investing in new stores, communication, and global expansion. On the other hand, Jennifer has always been inspired by her Bronx upbringing in New York, which influenced her style with a mix of toughness and sexiness from the Latin culture.
Jennifer is gearing up to release her latest album, This Is Me… Now, which serves as a continuation of her album This Is Me… Then released 20 years ago. The announcement was made in November, and according to a press release, This Is Me… Now delves into the emotional, spiritual, and psychological journey Jennifer has embarked on over the past two decades.
Described as an emotionally raw and honest project, the album showcases Jennifer’s personal life and experiences like never before. Through autobiographical stories, she opens up about her difficult childhood, failed relationships, and the emotional rollercoaster she has been on.
Moreover, the press release hinted at future projects that will delve even deeper into Jennifer’s personal journey as showcased in This Is Me… Now. These forthcoming projects are set to be released next year, promising to offer a more intimate look into Jennifer’s life.